THE SECRET TO CREATING LOYAL RETURN CLIENTS & RAVING FANS
In this episode we talk about:
Get in front of more people: DO people know you exist? Clear what you offer/do? How fast will you up level?
Live Video, FB Ads – freemiums, Referrals, FB GROUPS, Youtube, Instagram
“I have never invested in a coach who I hadn’t seen on video. I’ve never invited or accepted a pitch for a podcast if I hadn’t seen them on video.”
2. Giving away best stuff up front to allow people to VET you & foster loyalty
When you are putting out content – give away what you think is your best stuff. Abundance mindset that you are always growing + learning
They don’t KNOW it’s your best stuff, and it likely won’t remain your best stuff. Might be your best strategy – but your coaching is priceless.
3. Meeting or exceeding expectations (= TRUST. Earn it or Lose it)
EX: 3 different companies: Overstock – did not meet my expectations, Hayneedle – EXCEEDED, Wayfair – met + exceeded
