Jen Casey (JC): We’re talking today about creating a multimillion dollar fitness empire. Bedros, thank you so much for being here today. For those people who are maybe not familiar with you and your story, you’ve been in entrepreneurship for like 20 years, right?
Bedros Keuilian (BK): Yeah, exactly. Just over 20 years now and it’s been a hell of a journey. And what I love most about it is, just when you think you’ve learned it all, it will teach you another lesson over those years.
JC: What have been the changes that you’ve seen? How has the landscape changed?
BK: Wow. Well, you know, the biggest change that I’ve seen over those years is people used to buy who you are. And what I mean by that is, at the end of the day, there’s a lot of coaches out there. As we all know, you can get someone in shape. We all know that you can get them to eat right, and you can motivate them to go to the gym and workout.
But, does the person like you?
Do they think that you are credible?
Do they like your personality and what you stand for?
If so, they’re likely to do business with you versus the competition.
So, these days, it really is all about who you are and not so much what you do.
JC: It’s true. There’s so much saturation in the market, so you’ve GOT to connect with people and really build that deeper relationship. For you, you started in supplements. A lot of people in my tribe are with network marketing companies or sell supplements, and I would love to hear from you what your take on supplements is in today’s market.
BK: In today’s market, supplements are great. Right? So I’m always asked, “Hey man, what’s your take on supplements? Because I heard you failed selling supplements.” But, I had to try to build a website in 1997; pre-Google, pre-Facebook. I had a website called, “TotalMuscle.com” and the whole idea was that I would buy supplements for cheap from a company called Europa. They are distributors for, like, all the major supplement stores that you know around town. I would buy the supplements, and instead of having a storefront, I would sell them on the Internet and ship them out to you. Basically, what BodyBuilding.com does today. The difference is there was – like I said – no Facebook, no YouTube, no Instagram…. no way to market myself. So, I had these supplements, but they would expire every time, and most supplements can’t be sold past expiration. So, I would get rid of the supplements and then I’d buy more. I’d maxed out my credit cards. I’d sell a few, but most would just expire and get thrown away again.
Before I knew it, I ended up homeless. The last amount of money I was going to use to pay for my apartment’s rent, I ended up buying more supplements that didn’t sell.
So, yes, the supplement industry didn’t work in the past, because the Internet hadn’t caught up to my vision of what I was going to do on the Internet today. Holy smokes, supplement companies are kicking ass and rightfully so. There’s so many platforms to promote it!
JC: Absolutely. Would you say that was your biggest entrepreneurial failure to date?
BK: Financially, it wasn’t. As far as how it felt, it felt like it was the end of the world. It was my first entrepreneurial failure right in 1997. However, the biggest financial failure I had was when I was in a debt of $126K. I was broke. My wife was pregnant with our child. We had just bought a house and were barely paying our mortgage. The guy that I owed $126K to, he loaned me money to create a software program called High Tech Trainer, which ultimately ended up doing well. But, he had what he called a “Come to Jesus” talk with me.
He said, “Well, you owe me $126K. Every month, you told me that you just need a little bit more money, a little bit more money… You owe me the money. So, you can either give me the business and you can be my employee, or you’ve got to start paying me today with 8 percent interest.”
And that day, I had a tough decision to make. Do I stay an entrepreneur like I think I’m meant to be, or do I give away the business and become his employee, and he wipes the debt clean?
I could sign the back of the check instead of the front of the check.
I chose to become the entrepreneur.
And that was a very financially painful process, but man, what a great lesson.
JC: That’s amazing. Now for you, as the most successful entrepreneur, you seem to have a different perspective about what success is and what failure is compared to the rest of the population. Going through all of these things, how do you frame failure in your business?
BK: You know, I just frame failure as a way that didn’t work to me. I started a new company a couple of years ago, and it didn’t work out. I didn’t like it. It just wasn’t what I wanted to do. It was making money, but it wasn’t aligned with my lifestyle. And so we just shut it down.
It failed. I don’t care.
I’m so emotionally detached from it, because when my businesses fail, it’s not a reflection on me failing.
It’s just that this idea has failed, or it wasn’t aligned with my lifestyle, or my business partner and I didn’t see eye to eye. All those things have happened.
But, none of that reflects on me. See, I’m 43 now, but when I was younger and I created a business, it was a direct reflection of me. If the business failed, I failed. If the business succeeded, then I’m the man; I succeeded. None of that matters to me these days. To me, it’s just another way that didn’t work. So I move on to the next thing I love.
JC: I love that mentality of, “OK, what’s next.” That’s an entrepreneur spirit. How did you develop that muscle to just be okay with saying, “Okay this is an experiment, onto the next.”?
BK: You nailed it. You said, “How did you develop that muscle?” There’s your answer. It is sets and reps. You know, we all go into the gym (or at least we all should be going into the gym) and working out on a daily basis; putting the body against resistance and you sweat, it burns, it hurts, and you’re sore the next day. But what do you do? You go back. Because, over time, you see the change. You see your body evolve and you’re stronger, faster, and you look better naked. And we all want that! Well, there is a muscle that entrepreneurs have that, if you don’t use, it will atrophy. And so, you have to then go and build your pair of muscles.
How does that happen? Through sets and reps. Great businesses: market them, promote them, fail, get up, create another business, market it, promote it, succeed. But don’t stop. Create a bigger business. Take that to the next level. Those are all sets and reps. And it’s time under tension.
I find it interesting that we’re willing to do that in the gym to get physical results. But, we are so resistant to adversity and challenges, and getting a little “sore” when our entrepreneurial muscles get sore.
JC: You just nailed it. It’s funny, because most of my people that I work with are in health and fitness as well. I always find it very interesting how they’re very open and ready to try a new workout and share their results. But, when it comes to the intellectual or mental stamina that they have to build, it’s like a totally different set of skills and a totally different set of muscles. Have you found that as well?
BK: Oh absolutely, absolutely. Look: I’m a meathead. I love lifting weights. I come from the same industry that you do. Right? And so, it’s all about the gains. “I’ve got to get my protein in, and I’ve got to get my sleep. I’ve got to get my amino acids in the morning.”
It’s all about the gains.
But now, as an entrepreneur, I realize the gains are financial gains.
The gains are impact gains.
The gains are influence gains.
The gains are the lessons that I teach my kids as they’re growing up, and watching Mommy and Daddy, wondering if we are going to give up.
The gains are how I build muscle and I build money for the sake of meaning.
JC: Yeah. So would your advice be for entrepreneurs to just fail faster?
BK: Yeah. Fail forward, and fail fast. That’s all I can do. And then I have people ask, “But, what’s the REAL secret, man?” The real secret is: fail forward, fail fast.
When I say fail forward, set bigger goals.
Because, if you’re going to fail, I’d rather you reach for the stars than the moon. Because if you fail reaching for the stars, you will hit the moon. If you fail reaching for the moon, you’re just going to fail anyway.
JC: You won’t make it outside Earth!
BK: Right! Exactly. You’re not even going to make it out of the atmosphere. So, fail fast, fail forward.
JC: I love it. Now for you, there’s so many things that you are creating. Your business is in all different kinds of digital products. You’ve just done it all. How do you stay hungry in creating these things?
BK: Well… we have over 540 franchise locations now, and I’ve got over a thousand private coaching clients, and I have equity in 12 different businesses. And none of this is to brag. People will say, “When you make all that money, and you have all those clients, and you have 50 people working with you… how do you stay hungry?”
Well, it’s not the money that keeps me hungry.
It’s the purpose.
I said this earlier today to someone: it is the purpose that I have. I’ve got a gift. And I believe everybody on this planet has a gift. But, it’s up to you to develop that gift and make it your purpose.
I’ve got a dog who’s part Mastiff, part German shepherd. Her name is Cookie. And if Cookie is not chasing a ball every single morning, she will fall into a depression; because her instincts tell her that she has to shepherd something. And so it’s MY job, as her master, to take her out there and play with her everyday. When shown love with consistency, she feels she has a purpose. As humans, we have a purpose too.
The only problem is: we think that we can just avoid and ignore our purpose and somehow be happy.
Getting likes and comments and shares on social media… we get so offended when someone unfollows us or maybe leaves a negative comment. Who gives a shit?
Go out there. Live your purpose. Develop your gifts, and you will be happier than ever.
So what keeps me hungry is my purpose. And I know that, the moment I stop living my purpose, is the moment that I will fall into a depression just like my dog does.
JC: Amen! And it’s funny, because I was watching a lot of different content that you’ve put out there and one thing that I really admire about you is that you are so humble, transparent, and authentic in your message. How do you stay so open and coachable, even with all that success? Not that someone shouldn’t be, but there are a lot of people that aren’t. And I would like to bring some awareness and hear your take on it.
BK: Yeah. You know what, I appreciate you saying that. But, to me, that’s just how my dad raised me. You know, if I wasn’t humble, if I didn’t open the door for my sister and my mom, I would get back hand. I’m not saying that people should go around back-handing. But, my dad, he comes from the old world. He’s a former communist, he has a little rough edge around him.
But, I learned very quickly that you can’t judge a person by their income.
You judge them by their character.
My dad always told me that, because you never know. Especially in this country, you can see Mark Zuckerberg walking around in jeans and a T-shirt and torn up tennis shoes. And you could write him off and not realize that Mark Zuckerberg is probably one of the richest men on the planet. And so, I don’t know, my father just taught me that. I wish I could say there’s something magical about being humble. My dad would just kick my ass if I wasn’t humble. If I didn’t serve, if I didn’t open doors, he said, “You’ve got to be a modern day knight, and if you’re not, you’re going to get an ass whoopin’.”
And so, that’s how I raise my kids – minus the ass whoopin’.
JC: You just lead by example.
BK: That’s it. And so now, I just lead by example. I teach my son to be a modern day knight. My wife and I go on dates on Wednesdays, and my daughter and I go on dates on Thursdays. I open the door for her, and I tell her, “Hey baby girl, Mommy and I hold hands when we’re on a date. And if a boy doesn’t open the door for you, and if he wants to do more than just hold your hand, you just turn right back around. You come to Daddy and Daddy will kick his ass.” That’s how you raise kids. So I don’t know what else to say, and I’m very transparent in that way. I do have my critics, and I’m ok with that.
JC: It’s like parenting goals. So you get a lot of trolls?
BK: I do. I do. You can’t be this polarizing and not have trolls. But, that’s ok. I welcome trolls and I welcome fans and clients and I love them all.
JC: I love it. And with this transparency and openness that you have in your personal brand and with your marketing, how do you feel that’s impacting your business?
BK: Oh dude. I think the fact that I’m transparent and say what’s on my mind has helped me scale faster than any one specific marketing lesson. So, if someone is like, “Hey B, what’s the number one marketing lesson you can teach me?”
Be open, honest, and transparent.
Because people can read through bullshit.
They can read through bullshit on video, in your sales funnel, in your email, on a podcast, in person. Right? Listen, English is a second language for me, so from time to time I do have to fish for words. I’m not apologetic about it. I had to learn the language. And so, when I run out of words and I have to stop and mentally look for word, I don’t care. And, if that offends you, maybe we’re not meant to be friends. And I certainly don’t want people to feel sorry for me; like if I say a word that is not quite the meaning that it’s supposed to have because it’s the wrong word. The most recent one I said was, “A man who was so silent you could hear grasshoppers.” and the person next to me goes, “You mean crickets.” Shit, yeah, crickets.
JC: *laughs* Eh, they’re kind of the same.
BK: Yeah, exactly, right? But, as a foreigner, those are the things I do. So sometimes when I say that either on a YouTube video or whatever, the trolls just start lighting me up. I don’t give a shit.
JC: Do you have a favorite piece of troll mail, or like a troll comment that you just laugh about?
BK: My wife and I still talk about this. About four years ago, some guy actually got my email address, which I don’t know how. But, it was 3 scrolls, so it had to be at least a 2 or 3 page email. It was about how he was going to come and he was going to kidnap me from Chino Hills. We were going to go to Santa Barbara, and we’re going to go to a monastery. We were going to go spend quiet time in this monastery and he was going to meditate the love of money out of me. He said that I’ve sold out to money. I’m all about the big conglomerate, that I created a big franchise and therefore I’ve given up on trainers… which is far from the truth.
The way I look at it is, the more trainers I can help and the bigger I can build my empire, the more people’s lives I change through health and fitness.
But, he didn’t see it that way and that’s OK. Really, it was so eerie. He had almost like a timeline for us for three days. By day three, I was going to be an evolved man, and at that point he’d give me permission to talk.
JC: Super methodical.
BK: Yeah, I sent that over to the Chino Hills Police Department. And that was the end of that.
JC: Wow. OK, that takes the cake.
BK: No one’s ever asked me a question like that; that was a really good question.
JC: I’m so glad, because that was a great answer. I guess, if people are really spending their time coming to write you a three page e-mail, you’re like, “OK, I’m doing something right.” Now, I was hearing a little bit about your story earlier, that’s you’ve had some some crazy experiences with a near death experience..?
BK: Well, what I thought was a near death experience.
JC: Yes, what you thought was a near-death experience. I would love to hear from you: how did that impact the way that you conduct yourself?
BK: Well, that near death experience (which I’ll talk about in a second) has led me to writing a book and actually changed my life. So, this happened in 2014.
I want you to picture a house, and then picture a backyard pool. On the other side of the pool and across the pool deck, there’s a detached garage. So, my garage is not part of my house; it’s separate. Above the garage is a guesthouse and I keep my drum set there. What I do on Sunday nights typically is I’ll go and I’ll drum. My son plays the guitar, and we’ll just jam. I drum best when I am barefoot, so I had taken my tennis shoes off and then I guess apparently when we got done drumming I came downstairs barefoot. Monday morning comes and I’m looking for my tennis shoes before I go to the gym and to work. I remembered I left them at the guesthouse. I walked to the guest house and go upstairs. As I bend over to pick up my tennis shoes, my throat closes up and my arms start to tingle. I get tunnel vision. My heart’s racing. I’m hearing the sloshing sound like I can hear my heartbeat speeding up in my ears.
I thought, “Holy shit. I’m 38 years old. I’m about to have a heart attack.”
All I can think of in that moment is, ‘I’ve got to get myself out there to the main house and get my wife to help me call the ambulance.”
I thought, worse case scenario: if I die on the pool deck, at least they’ll find me before I’m bloated later tonight. The last thing I want my wife and kids see is a bloated father and husband. So, of course as I start stumbling down the staircase in a panic, I don’t know what happened. Maybe I’ve got some a breath of fresh air….but, man, I’m fine. My hearing is fine. My tunnel vision went away. My heart’s not racing. You know, I don’t know what this was, but I’m good. So I went to the gym and worked out. Later that night, when I get home from the office, I tell my wife what happened. She says, “You’re an idiot and we’ve got to go to the doctor tomorrow.” So we went to the doctor. They do the whole EKG tests. I thought it was I had had a heart attack. Turns out: it was a massive anxiety attack.
I had never had one before and so I didn’t know what to compare it against.
In that moment, the doctor’s explaining, “You have too much stress in your life. If you keep this up, you are going to have a heart attack. Best case scenario? You’ll be in the hospital. Worst case scenario? You’ll be dead.”
I said five words myself: It’s time to man up.
So I manned up. I had a tough conversation with my business partner. I was just getting anxiety and feeling overwhelmed when he was around. It was nothing personal against him. He was a good person, just a bad business partner. I had the tough talks with my friends that I had to part ways with, who carried negative mindsets and whose actions led me to wanting to drink more and hang out more late at night. You can’t do that when you’re an entrepreneur. You have to give some certain things up. I had to part ways with employees that I had who were toxic and corrosive to my business
I had to become a great leader.
I had to have clarity of vision for my business, which I never had. I had to build a team of high performers around me, and not just employees who clock in and clock out. From 2014-2016, I spent two years becoming the best version of myself: getting disciplined, structured, not hitting the snooze button anymore. Finally cleaned up my diet, because I was that guy who would always outrun my bad diet; I’m strong and I could do that. But you can’t keep doing that as you get in your 40s and later on.
So, I became more disciplined, and from that, I became an effective, great leader.
I mean, I’m still a work in progress. But, when I look back, holy cow.
I turned a corner in my business.
It was no surprise that we went from a one or two million dollar company to now doing eight figures and growing in 3-4 years. Not because of some marketing scheme or a great idea. I already had a great idea: it was Fit Body Bootcamp, my francise, and my marketing was working. It’s just, before, I had a bad team. I didn’t have a team, I had employees. In my book, I talk about the difference between being employees and being on a team. I had employees who I was losing franchisees faster than we were gaining. So my marketing worked but my retention didn’t. And I was too afraid to have those hard conversations because I cared what they thought about me, and I cared about their opinions more than I cared about my clients and my franchisees. It’s embarrassing to say that, but fuckin’ A man, that’s the truth. And so I manned up. I fixed my life, I became a great leader, and I had clarity of vision. I learned to say no to other opportunities that were eating away my time, and I built a great team around me who I look at as family members. We are high performance and we continue to dominate.
JC: When you’re looking for new team members… because you have quite a few people under you now, right?
BK: About 50 people who work for us here.
JC: Wow. Yeah. So how do you cultivate leadership within your company. And how do you create a strong company culture?
BK: We look for optimism first. If you have the skill set, we don’t just hire you because you have a skill set of web design or copywriting or videography. We look for optimism. Does this person see things as the glass is always full, or does he see it as half empty? Is he worried about the economy in the news or not? Sometimes we’ll put someone through a desk assessment test. Other times we’ll put them through the personality test to see if they’re introverted, extroverted or are they thinkers or feelers. If you’re a feeler, you’re probably going to be a little more reactive to issues and challenges than responsive.
I want someone who can respond to a problem, not react to a problem.
So, you’ve got the skill set, do we get a sense that you’re an optimist… great. Now, are you decisive? If you’re a decisive person and you can communicate well, then we bring you on board.
We start molding you just like a snowball.
We don’t want a nice, tight snowball getting loose, so we structure.
If you’re late once, you’re notified right away. One minute late becomes two minutes late… eventually you’re 15 minutes late and you’ll leave three minutes early. You have now fallen into the category of an employee and not a team member.
So we fix things right away. We’re not afraid to have conversations anymore. We do have to have conversations, and sometimes we have to get rid of someone who’s a good culture fit, but not a good fit in our business. And that’s unfortunate, but the team understands that when we have to do that, the morale moves forward. You just have to do that as a leader. And so that’s those are the type of things we look for as a team member.
JC: I know with the franchise, you were saying that you’ve gotten some people who are better fit nowadays. Why do some people fail and why are some successful? What are the qualities of a successful franchise owner?
BK: What are the qualities of a successful franchise owner… you know, I read a lot of books about the Navy SEALs, because a friend of mine owns three Fit Body Bootcamps in Hawaii is also friends with Jocko Willink, a Navy SEAL who wrote the book Extreme Ownership. That got me down the rabbit hole of all these Navy SEAL books because their stories are just so fascinating. Apparently, the government always tries to spend money to figure out what characteristics make up a good Navy SEAL, because I guess it costs just over a million dollars to take someone through the basic underwater demolition SEAL program. After a whole year, they become a SEAL. They can’t figure out: is it a tall guy, short guy, strong guy…. is it the flabby guys, or is it the smart guys? They don’t know, but…
No matter what, 80 percent are going to fail and about 20 percent will make it. The moment they can figure that out, they’re golden. The same thing applies to our franchise.
A prospective team member is on the phone with you a few times or we meet them in person, and they say all the right things. “Man I’m passionate about fitness. I’m all about service. I want to be an entrepreneur. I’m all about getting shit done.” And so, great, we bring them on board. But the poop does hit the fan. Like, you have to sign a lease and maybe the city that you’re trying to lease in doesn’t want a gym there. That doesn’t mean they hate you. That just means you have to postpone your grand opening.
Guess what? Life happens.
But, at the first sign of the poop hitting the fan, we get to see someone’s true identity.
Then, we can start deciding to keep an eye on them, because if they’re not a good fit, we just give them their money back and part ways. Because, if they fail, they always blame us. No one ever takes responsibility. That’s just how it is. We are very quick to solve the problem by issuing a refund and parting ways, even though we have everybody sign a seven year franchise agreement. We have the right to part ways anytime we want with a full refund, and we exercise that right as often as we need to.
JC: Amazing. That’s great that you have that in place. Now, for somebody who’s close to hitting the fan but still showing that they’re really ready, how do they build that stamina or endurance without burning out?
BK: That’s a good question. I learned this from Randy Couture. He’s the six time UFC champion. I had the good fortune to work with him on a reality show called “Gym Rescue.”
And I said, “Hey Randy. You know, when you teach someone to fight in jiu jitsu and boxing.. if I get hit in the face, I’m going to want to fall down, right?”
He says, “Well, you have to trust the process as a process of learning how to fight.”
He’s absolutely right.
There’s a process to building out a fitness business.
There’s a process to building out a path to become a New York Times bestseller.
There’s a process to everything, because someone ahead of you has done it.
Success leaves clues. And if success leaves clues, it’s your job and my job to discover those clues and reverse engineer.
So we say, look, trust the process. Before, we used to just vomit all this information on you and go, “TA DA! That’s how you build a successful Fit Body Bootcamp location.” Now, we’ve created a program called the RSG and you get it in three sections: the READY, the SET, and the GO.
The READY section is all about signing a lease, securing your territory building at your gym, and building your social media platforms. We help you do all of it. But, the more we can give you the information in chunks, the more successful our franchisees are. So, we go from READY to SET to GO. And, by the time they’re in the GO phase, they typically have opened their doors with their first 50 to 100 clients. That gives them a great sense of, “Wow, I’m going to make it.” So we make sure they never experience the “poop hitting the fan” syndrome by not putting the cart before the horse.
JC: Such good advice, and especially for a lot of the women who are listening to this who are in network marketing. They might not be franchise owners, but they have to train people in the same way. There’s a lot of word vomiting happening. I think this is really, really good advice that transfers nicely.
BK: Well, there’s a process to everything, right? If you’re teaching them a process and they think that they know it better than you, and they go and try do it a different way… they are likely to go through the suck factor and fail. They may want to blame you. But deep down inside, they know whose problem it was: it was theirs.
JC: Absolutely. So for you, you’ve got several multiple million dollar businesses. So much growth over your lifetime of exploring new things. What did you discover each time you leveled up? When along the way did you have your most profound moment of growth?
BK: Oh man. I don’t know if I have a most profound moment of growth. What I do have is a big “A-HA!” moment that I had, which was:
It’s just as easy to create a business that is built on subscription or recurring revenue as it is a one time sale.
I’ll be fully transparent here and let you know my masterminds have over a thousand coaching clients. They all pay me monthly, anywhere from $1800 to $2400 a month. Monthly! We don’t just sell them one month at a time. We sell them on a monthly recurring basis. I have a software product called Fit Pro Newsletter. We have over 4000 personal trainers who pay us $60 or $90 a month, just like Netflix, month to month. I have an online coaching program called Fitness Business Ignition, $99 a month. We have hundreds of entrepreneurs using that, recurring. My franchise has a recurring monthly franchise fee.
It’s just as easy when you win someone’s trust and confidence to extract recurring money as it is a one time sale.
You always extract money in exchange for value.
So if I tell you, “Jennifer, I’m going to ask you for a dollar, but I’m not going to ask you for a dollar every month, I’m just going to take it out of you. I’m going to ask you for permission to let me take it out of your account every month.But, in exchange for that dollar that I take automatically on the first of every month at midnight, I’m going to put ten dollars back in. Do you have any objections to that?” That’s exactly how recurring income works.
The problem is: people figure out the recurring part, but they forget to over deliver the service or the value.
Then when you get a customer complaint or you had the Federal Trade Commission breathing down your neck or the IRS or whatever governmental agency, they think “I wonder how this happened.” Well, you forgot to overdeliver to your customers.
So, for me, the big profound thing is for any entrepreneur wanting build a recurring revenue income stream: there’s nothing better than waking up on the first of every month knowing that, if I sold nothing this month, I’m bringing in eight figures. There’s nothing more satisfying than that.
JC: Sounds good to me! Well, I’ll ask you one last question. When it comes to creating this kind of membership or pay monthly service, how are you able to over deliver and constantly be creating content to fill all of these different areas?
BK: Sometimes it’s not even content. Sometimes it’s a “Done for You” service. So, you know, if you’re teaching network marketing… rather than teaching them how to do it, would people want to pay you more and on a recurring basis if you did it FOR them? Now, I don’t know if there’s a “done for you” version. With our franchise, we used to teach them how to market.
But, if they didn’t go out and market, they’re not going to want to pay on a recurring basis. Now that we build their website with all their funnels, we run their ads for them. We send them the leads automatically. The marketing is automatic. If we’re giving you more money than you’re giving us every month, you just keep doing it. So, it’s not always about creating more content. Most of the time people say, “Well, do I need to create content every single month?” No, not really. What can you do that’s better, faster, more effective, done for you for them… they’re going to pay you on a recurring basis for that.
JC: Yeah. All about the efficiency. Where can people go to connect and learn more about you?
BK: The best place to go to learn about me is my new website that we put up, which is ManUp.com. They can learn more about my upcoming book in July of 2018. They can get on the early bird notification list, or they can just find me on social media. Facebook, Instagram, Twitter: @BedrosKeuilian.
JC: Any last words of wisdom?
BK: The only last words of wisdom is this:
Every morning, you have a choice when your alarm goes off. That choice is either to hit the snooze button or to wake up and live your purpose.
People think that you know just 10 more minutes of extra sleep is not a big deal. It’s not the 10 minutes of extra sleep in I’m worried about. It’s that,
when your first act of the day is hitting snooze, you’ve made a conscious decision that 10 more minutes of interrupted sleep has greater value than getting up and dominating the path.
If that’s the first decision you’ve made of the day, the rest of the day is going to be stacked against you.
So, if your audience would just not hit that doggone snooze button and just wake up when their alarm goes off, I would be a happy camper.
JC: It’s so true. There’s room at the top.
