Episode 235

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In episode #235 of the CEO Psyche podcast I am joined by Facebook Ads Strategist & Funnel Expert, Michelle Fernandez & we are doing a deep dive into all things ADS.

From concepts to conversions – to opportunities for connection – this episode is sure to add value to your ads strategy. Drenched with tangible tips on how to stay “top-of-mind” with ideal buyers, how to optimize your ads for impact, and, how to effectively utilize your brand identity to maximize the ROI in your business.

In this episode, you’ll learn:

– What turns a *click* into a qualified lead? — If “the role of the ad is to get the click,” what role is responsible for the purchase? If the metrics of the ad are in line, where can changes be made?

– Can ads do the *heavy-lifting*? — Jen and Michelle discuss “Mere Exposure Effect ” and how it impacts advertising, both in connection and conversion. (Statistics show the average consumer scrolls through social media 13 times per day1)

– Do you have a “set-it-and-forget-it” marketing strategy? — Michelle reveals why willingness to test alternate solutions is a fundamental to any successful ads campaign.

Quotable moments

“That’s what stops a lot of people from becoming successful

— whether they’re succeeding with their business or with their Facebook Ad Campaigns —

too many people give up WAY too early.”

– Michelle Fernandez

mentioned in the Episode:

Attitudinal Effects of Mere Exposure

Meet Our
Ads Expert

Michelle Fernandez

Michelle is a Facebook Ads Strategist & Funnel Expert.

For years, Michelle helped run the social media accounts of major influencers using strategic organic marketing strategies. She quickly realized that organic marketing efforts can only get you so far.

Michelle loves the strategizing process and specializes in helping her clients get crystal clear on their brand identity, messaging, and funnel strategy – so they get the maximum ROI from their ad spend.